MACKENZIE

HICKEY            

I’m Mackenzie, a digital content expert and brand storyteller based in New York.

I’ve spent the last five years helping legacy beauty brands you grew up seeing in CVS feel right at home on your FYP.

Whether I’m mapping out a social launch plan, refining brand voice, or guiding a campaign from brainstorm to global TV spot, I bring a mix of strategy, intuition, and wit to everything I touch.

SOCIAL STRATEGY

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COMMUNITY BUILDING

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CONTENT CREATION

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CRM STRATEGY

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CREATIVE DIRECTION

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BRAND VOICE DEVELOPMENT

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SOCIAL STRATEGY • COMMUNITY BUILDING • CONTENT CREATION • CRM STRATEGY • CREATIVE DIRECTION • BRAND VOICE DEVELOPMENT •