MACKENZIE

HICKEY            

I’m Mackenzie, a digital content expert and brand storyteller based in New York.

I’ve spent my career helping legacy beauty and consumer brands you grew up seeing in the drug store feel right at home on your FYP.

Whether I’m mapping out a social launch plan, refining brand voice, or guiding a campaign from brainstorm to global TV spot, I bring a mix of strategy, intuition, and wit to everything I touch.

SOCIAL STRATEGY

COMMUNITY BUILDING

CONTENT CREATION

CRM STRATEGY

CREATIVE DIRECTION

BRAND VOICE DEVELOPMENT

SOCIAL STRATEGY • COMMUNITY BUILDING • CONTENT CREATION • CRM STRATEGY • CREATIVE DIRECTION • BRAND VOICE DEVELOPMENT •